Meet our brands.
FILA
In 1906, brothers Ettore and Giansevero Fila joined the Giuseppe Regis and Figli di Coggiola wool mill in Biella, Piedmont, Italy. In 1911, the Regis brothers withdrew from the company and the wool mill took the name Fratelli Fila S.p.A. Fila was officially established in 1923. It originally made clothing for the people of the Italian Alps, primarily underwear. In the 1970s it moved into sportswear, with an endorsement deal with tennis player Björn Borg, and the brand became more popular after the transition.
In 1988, Fila changed ownership from Italian chemical company SNIA S.p.A. to Fiat-controlled holding company Gemina, later restructured as Holding di Partecipazioni. In 1991, Fila shifted focus from clothing in Europe to footwear in the US, and completed a buyout of its US license. High-profile sponsorships, including basketball players Grant Hill and Jerry Stackhouse, helped make Fila America’s fastest-growing footwear brand by 1995.
Fast forward to the present day, and FILA is still one of the biggest and most sought after streetwear and sportsbrands in the world. With multiple endorsments and col-labs, such as the latest one with Hailey Bieber, FILA are a dominant part of the picture whatever part of the fashion world you are refering to, either it’s fashion and style itself, streetwear, leisurewear, activewear, sports or footwear.
Sistie
Sistie wants you on board the creative universe of the future, where young women set the agenda. Our idea is to integrate you into dialogue about creativity, career choices, challenges, dreams, goals and taboos. Generally in and about being young today, says founder of Sistie – Kamille Carolina Østergaard.
Sistie is your brand universe where you are allowed to express yourself in a creative environment with others! All young people are invited to participate, regardless of background and culture – As long as you love jewelry and what they do for you!
Sistie has been right on trend with all the latest styles in the jewelry segment. Sistie also takes great pride in social media and has done several co-labs with wellknown influencers such as Hanna-Martine, Sara Høydahl, Signe Kragh, Silke Kristensen and many, many others.
Soft Rebels
We welcome you to the universe of Soft Rebels, where the feminine and rebellious blend. This is reflected in the choice of prints and combination of feminine and raw details. We strive to design statement-making pieces and trusted classics that makes an almost painfully chic combination. Styling takes a turn in more than one direction, so you can choose to emphasize either your feminine or masculine side. With sustainability still being the cornerstone, we’ve made it easier for you to navigate through the sustainable jungle.
Simplicity, versatility, attitude, and integrity, four words summing the DNA of Soft Rebels, are brought to life in every design we make.
Simplicity refers to our Scandinavian heritage and minimalist approach to design, with clean silhouettes, graphic lines and an easy feel.
Versatility is our way to continuously draw attention to the world of contrasts and especially emphasizing the feminine softness versus the rebellious edge – evident when creating an individual look and style.
Attitude must be seen in relation to us always staying relevant to the market and being able to challenge both ourselves and our audience, maintaining a fresh approach to fashion and trends.
Integrity is our dedication and loyalty to our customers, always improving when handling ethical and environmental responsibilities. This is the very core of everything we do.
Elvine
As true Gothenburgians with the harbour, a sense of humour and bad weather in our blood, the city has become the very basis of our existence. The unpredictable weather has pushed us to design solid, functional jackets for a city lifestyle and as inhabitants of Sweden’s second city with a strong worker culture, we feel comfortable in an effortless collection. But best of all is the pleasant atmosphere in Gothenburg, which has made ELVINE an exuberant and welcoming brand for all people.
ELVINE was founded in 2001 by the Swedish street artist Daniel Mänd. He named the company ELVINE in homage to his grandmother Elvine Mänd, a rigorous seamstress from Estonia who fled to Sweden’s second city Gothenburg in the 50’s. Her creative grandson inherited her passion for craftsmanship, genuine quality and a keen eye for detail.
Growing up on the streets in a suburb called Kortedala, Daniel wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother. ELVINE was born, and has since then offered casual no-nonsense clothes with a touch of smartness and great fit for a relaxed lifestyle in the city. In other words, sophisticated clothes for unsophisticated behaviour that suit sidewalks rather than catwalks.
DRØM Studios
Created from the good, warm feeling of the sun with happy smiles all around…
There is no product like sunglasses as they are so tightly linked with just great times. Summer, after-ski, beach and vacation – either way these products are to be used when the mood is at it’s best with no strings attached. Life is just better with sunglasses on. And we don’t judge either so if you sometimes need them to cover up yesterday – that’s also fine with us. Life is probably better with sunglasses on in these cases as well.
Created by great people with the customer in mind. Great styles and qualities for even greater prices. Life is just too good not to wear sunglasses. So come dream (DRØM) with us…
Nümph
We are Nümph, a Danish fashionbrand who throughout nearly two decades has created our own distinctive voice and look.
What sets us apart is our continuous use of playful hand-drawn prints, unique details, and a harmonious blend of feminine elements mixed with contemporary trends.
We aim to bring the genuine warmth and joy that radiate from our dedicated team into everything we do.
We strongly believe in showcasing our down-to-earth and joyful nature, as it forms an essential part of our identity. We aim to inspire an optimistic view of life and pass on this positive energy through our creations.
These ideals have shaped our brand community and visual storytelling platform, known as “Generation Ü.”
This collective represents a diverse group of women who refuse to be defined by age shape or size and embrace their individuality.
We don’t care how you dress – we care how you feel.
Welcome to Generation ü.
Marta Du Chateau
MARTA DU CHÂTEAU was founded with the vision, that the brand should provide cool fashion at a resonable price. The inspiration for the collections are gathered from the French and Italian fashion scene.
The fashion scene is ever changing, therefore we feel that the old longterm preorder system that have been a major part of the fashion business forever is dead. We are an expres company, what you order today, we deliver to your shop the day after. We believe this is the future.
We want to deliver cool fashion for all, therefore our styles are designed so they fit all kind of wonderful women regardless of style or size.
Because we work as an express company, we design our collection close to the season, and therefor we have a good chance of having the seasons must haves at the best possible price in all the right colors, exactly when You need it, not 6 months later.
Tex-Time which is the founding company of MARTA DU CHÂTEAU have been in the express business for many years, and therefore knows what it takes to be a success today, and also tomorrow.
We believe in building long term relationships with our customers, and we are sure that if You call us or visit us in our showroom in either Herning or Copenhagen, You will definetly feel welcome, and hopefully see all the good things MARTA DU CHÂTEAU can do for your shop.
Bread & Boxers
Most of us have drawers full of different underwear. Some are favorites. Others we wear only when the favorites are out. Some we never wear. Why so many choices when one will do? At Bread & Boxers we’re devoted to helping you make an effortless choice. Our durable underwear and T-shirts are made of ultra soft organic cotton and designed for a perfect fit. They come in limited yet timeless colors and styles. All so you can spend less time choosing what to wear, and more time for life.
Sustainability has been at the heart of Bread & Boxers’ business idea since the very beginning. Although we must admit, our motives at the time weren’t purely noble.
One of the company’s founding principles was to make products that last. We were tired of having to constantly refill our drawers because of underwear that lost their shape and wore out after only having been used a couple of times. We questioned why underwear couldn’t be made to the same quality standards as other garments, and last as long.
Now, since the apparel industry is one of the most resource–demanding in the world, and one of the biggest polluters, it so happens that producing clothes that have a long lifespan is also one of the most sustainable things you can do. So our idea of making long-lasting underwear proved to be good not only for our customers, but also for the environment.
Laurie
At LAURIE we love all the classics.
The wardrobe’s timeless items that we return to again and again.
Because they are reliable and because they are so comfortable to wear. The long-term perspective is absolutely essential in our design philosophy, and it is woven into our history, both when it comes to material selection and passion for fit.
We look at the world with a sustainable view, and the trust in textiles is something we grow.
That is why we were the first female brand in Denmark to be STANDARD 100 by OEKO-TEX® certified in 2016 – and since then we have also been awarded the Nordic Ecolabel.
For us, full transparency is the only way forward, and we regard the certifications as the most tangible declarations of trust.
In the same way, we like to visit our regular business partners in Portugal and Turkey, so that the good working conditions can be experienced for yourself, and the bond of trust is tied even closer together.
LAURIE is for the style-conscious woman who does not compromise on quality, comfort or the globe.
LAURIE is for longevity and a beautiful future.
LAURIE is designed in Denmark, produced in Europe and loved by women worldwide.
LAURIE is available in more than 600 stores in over 20 different countries – and of course right here, just a few clicks from you.
We are a Danish clothing company, which since 1987 has worked based on the mantra;
“It’s got to feel right.”.
For us, this means that our clothes must be comfortable to wear, but at the same time that they are produced based on a sustainable way of thinking.
Minus
Minus is your one-stop styling destination. Our mission is to create a complete wardrobe where you can find everything from timeless classic staples to trendy pieces in great, sustainable quality. Inspired by the Scandinavian simplicity, Minus has built a global fashion brand focused on the must-have everyday wardrobe essentials with a feminine touch and a playful take on the latest trends. Come join us, we have been waiting for you.
Peppercorn
Peppercorn is an attentive brand – a brand that completely centers around you. Every season we carefully handpick the most important trends and transform them and transform them into accessible and sustainable designs that can inspire you. Our vision is to create pieces that make every woman feel confident and comfortable in all occasions. Inspired by femininity and a casual bo-ho vibe we create timeless musthave pieces in great quality and fit.
Wanna work with any of our brands?
Call us, send us a loveletter – or stop by.
Utro Agency
Address
Sagveien 23C, 0459 Oslo
Phone
+47 90619106
post@utroagency.com